Launching Microsoft 365 in the Nordics
Being Microsoft’s creative retail agency, we were given the brief to successfully launch the new Microsoft 365 in the Nordics. All assets, both in-store and online, were to be updated with new messaging based on Microsofts new guidelines.
NRG stood for everything from project management to creation and production of material such as:
- Physical: POS, backwalls, displays, lightbox prints etc.
- Digital: eDM’s, banners, PDP’s etc.
A total delivery of: 2231 produced assets, 57 print files and 193 digital assets. All assets were produced in 4 languages for the Nordic countries – for all retailers.
All assets were successfully implemented in time for the launch, and NRG received great feedback from the Office / Microsoft 365 brand team.
Structure and good communication is key for this type of large projects, which we managed to maintain throughout the project as a result of previous experience with these types of launches in retail in the Nordics.